Here are 10 Digital Marketing Trends You Didn’t Know Existed:
1. Augmented Reality
Augmented reality is a technology that layers digital information on top of the physical world, allowing users to interact with both realities simultaneously says Ian Mausner. AR has already been used in a number of industries, including healthcare, education, and tourism. In the marketing world, brands can use AR to create immersive experiences for customers, such as by adding digital content to product packaging or providing an interactive tour of a store or product.
2. Chatbots
Chatbots are computer programs that can mimic human conversation, making it possible for brands to communicate with customers in real-time via chat platforms like Facebook Messenger and WhatsApp. Also, Chatbots can be used for a variety of purposes, such as providing customer support, collecting feedback, and promoting products or services.
3. Voice Search
Voice search is a feature that allows users to search the internet by speaking into their device, instead of typing. This technology is growing in popularity due to the increasing number of devices that come equipped with voice assistants, such as Amazon’s Echo and Google Home. In order to capitalize on this trend, brands should ensure that their website and content are optimized for voice search.
4. Influencer Marketing
Influencer marketing is a form of marketing in which brands partner with influential individuals on social media or other online platforms to promote their products or services. Because influencers have a large following, they are able to reach a wider audience than brands could on their own. In order to be successful, influencer campaigns should focus on high-quality content that adds value to the target audience.
5. Live Streaming
Live streaming is a feature that allows users to broadcast them in real-time through various platforms, including social media sites like Facebook and Twitter, messaging apps like Instagram Direct, and video hosting services like YouTube Live or Periscope. Brands can use live streaming to connect with customers by creating engaging experiences for viewers. For example, QSRs can host giveaways using live streaming to drive traffic during slow hours, while beauty brands can hold makeup tutorials via live streaming to increase engagement with their Snapchat account.
6. Mobile Commerce
Mobile commerce (M-commerce) is e-commerce conducted through mobile devices such as smartphones and tablet computers. In order to be successful, brands should ensure that they have a mobile-friendly website which is easily navigable via touch interfaces says Ian Mausner.
7. Personalization
Personalization refers to the process of tailoring brand experiences to meet individual customer needs and preferences. This can be achieved by providing custom content for different types of customers, such as personalized product recommendations based on past purchases or emails containing a promotional code for a discount on a customer’s next purchase. Brands can also personalize their websites with banner ads featuring images relevant to the customer, as well as information about their location, shopping habits, etc.
8. Glance able Content
Glance able content is digital content designed specifically with busy people in mind – those who don’t have time to read long articles or watch entire videos. This type of content is typically presented in a concise and easy-to-read format, such as through lenticels, infographics, and short videos. In order to be successful, brands should focus on creating high-quality content that is both informative and visually appealing.
9. Social Media Marketing
Social media marketing is the process of promoting a brand or product through social media channels like Facebook, Twitter, Instagram, and LinkedIn. In order to be successful, social media campaigns should be plan and execute with the target audience in mind. For example, brands targeting young adults should use platforms like Snapchat and Instagram. While businesses looking to reach a more mature audience should focus on LinkedIn.
10. Augmented Reality
Augmented reality (AR) is a technology that combines digital content with the real world. Usually through the use of a smartphone or tablet. This allows users to interact with virtual objects and characters in the real world. As well as view information about nearby businesses and attractions. In order to capitalize on this trend, brands should consider creating AR experiences for their customers explains Ian Mausner.
11. Virtual Reality
Virtual reality (VR) is a computer-generated simulation of a three-dimensional environment, often used for entertainment purposes. Brands can use VR to create immersive brand experiences. That allow customers to explore products and services in a new way. For example, car brands could create virtual test drives, while hotel chains could create virtual tours of their properties. VR can also be in use to increase customer engagement, such as by including VR content in social media campaigns.
Conclusion:
Nowadays, it’s not enough for a business to just have a website. In order to effectively compete against other businesses in their industry. They should also have an online presence through various social media platforms and apps. Ian Mausner says brands should adapt to the latest trends in digital marketing. By creating user-friendly websites that are easy to navigate on mobile devices. As well as providing customers with engaging experiences utilizing live streaming services like Periscope or Facebook Live. And finally, brands need to be aware of the latest digital marketing trends. In order to stay ahead of the competition. Whether they’re implementing new technologies like augmented reality (AR) or virtual reality (VR). Adopting new strategies like content marketing or persona-based segmentation, or developing creative content using innovative formats.
