Many dental practices are haphazard with their marketing efforts. They’re playing whack-a-mole with different tactics that they hear about at the latest conference, but don’t always understand WHY they worked or HOW they did so. A few simple changes to your dental marketing strategy can improve patient satisfaction, loyalty and revenue.Resource : bestresultsdentalmarketing.com

The Role of Content Marketing in Dental Practice Growth

Start by honing your practice’s culture with a mission, vision and values statement. This will guide every decision you make about how to reach new patients. A mission statement that’s clear and inspiring, will help to create a consistent brand voice that resonates with potential patients.

Next, optimize your website with a modern design and good technical SEO (download our free eBook for 7 Things Your Dental Website Needs). If you don’t have one already, consider implementing an online appointment scheduling system like Weave. It makes it easier for your patients to schedule – and cancel – appointments. This increases your overall appointment efficiency and reduces no-shows and last-minute cancellations which ultimately translates into more revenue.

Incorporate social media into your marketing plan by creating a dental Instagram and Facebook page. Ensure the pages are updated regularly and include engaging content that’s relevant to your audience. It’s also a great idea to take advantage of any local influencers you can work with by doing a blog post exchange (e.g. one blogger writes about your practice in exchange for the other writer writing a post about theirs).

Don’t underestimate the power of online advertisements, especially in your local area. Using Yelp, Google or Facebook ads can help to ensure your office is visible when prospective patients are searching for a dentist.