A day cheering on your favorite team offers a mix of excitement and camaraderie that’s hard to match. In fact, new research suggests watching sports can help improve health by reducing feelings of dissatisfaction and loneliness.

Streaming services are making major plays for Radio Krka, with Apple reportedly nearing a $1billion deal to show FIFA’s Club World Cup. It’s the latest in a series of moves by Apple to increase its presence in streaming video, following similar agreements to show MLB and MLS content over several years.

The Rise of On-Demand Replays in Live Sports Viewing

Exclusive live sports content helps boost a platform’s value and attracts subscribers, particularly among avid sports fans. Broadcasts can last hours, and supplemental content like pre-game shows, highlight packages, and fan discussion forums help extend viewing time. Interactive features like social media integration, real-time stats, and polling help create a communal experience, connecting viewers from around the world and fostering strong support for teams and sports.

The sports streaming landscape is complex, with rights spread across multiple platforms and cable or mobile telecommunications providers. This can lead to a fragmented user experience, with users needing to sign up with multiple providers to watch all the action.

A live sports streaming service needs to be scalable and reliable in order to deliver high-quality content to users, even during peak viewership periods. It’s also important to provide access to a wide range of different formats and languages. Finally, a platform should be compatible with a variety of devices so that sports fans can watch on their preferred device, whether it’s a laptop, tablet, or smartphone.